Organic Growth, Unpacked!
My thoughts on SEO, AI Search, Social Search and building organic engines that drive revenue in 2026. As well sharing what I've learned building my own SEO consultancy from scratch.
Cover images are made with AI, because this is a one woman business and I am not an illustrator. Every word underneath them is written by a human SEO with over a decade of experience.
Can AI Write Your Whole Website? Yes. Should It? Absolutely Not!
In August 2026, Anthropic announced it was adding invisible watermarks to Claude-generated text. It’s a timely reminder that AI-written content is becoming easier to identify, but the bigger issue is what happens when businesses let AI do too much. Here’s where AI-generated website content can start hurting SEO, trust and conversions, and how to use it without losing the human touch.
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Why Is My Brand Not Showing Up In ChatGPT?
If your brand is missing from ChatGPT recommendations, the problem may come down to five things: Clarity, Consistency, Authority, Accessibility and Trust. Here are seven areas to check to help AI tools understand & recommend your brand.
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What Ex Love Islanders Teach Us About Staying Relevant In Search
The Love Island villa hands every Islander a search spike for free. What they do with it decides whether they end up as the next Molly-Mae or forgotten by October. Keep reading to see who I'm backing to win off the back of the 2026 series & 3 things your brand needs to do to stay visible & relevant.
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The World Cup Has Caused Chaotic Search Trends and Behaviour on Google
The FIFA World Cup 2026 is showing us exactly how people search when they are excited, confused, late to the conversation or desperately trying to sound informed in the group chat.
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Your Website Isn’t Your Whole Brand Story: An SEO Lesson From The Secret Lives of Mormon Wives
Modern SEO isn't only about where your website ranks. It's about what people find, understand and believe about your brand across Google, AI search, social, Reddit, YouTube, reviews and the wider web. If you don't help shape that narrative, search will piece one together for you.
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How SEO Makes Your Other Marketing Channels Stronger
SEO is not just another channel in your marketing plan. Done properly, it makes your content, paid search, social media, PR, YouTube, AI search and email marketing stronger.
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Why Won’t My Website Show Up on Google? Common Indexing Issues & How to Fix Them
If your website pages are not showing up on Google, there is usually a reason. This guide breaks down the most common indexing issues in Google Search Console, what they mean, and how to fix them so your important pages can be found, crawled and indexed properly.
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Is SEO Dead? No & Here's Why It's More Valuable Than Ever
SEO is not dead, but the old way of doing SEO is no longer enough. Here’s why search has expanded across Google, AI, YouTube, social and community platforms, and what brands need to do to stay visible, trusted and chosen.
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