SEO mentoring for beginners, marketers and senior SEOs.
1:1 SEO mentoring, tailored to your level and your goals. Whether you're a complete beginner, a website owner running SEO yourself, an in-house marketer who has inherited SEO with no support, or an experienced SEO who wants a senior sounding board and a focused refresh, we work on your real site, your real data and the areas that will move the needle for you.
Skip months of trial and error with senior 1:1 guidance.
SEO changes faster than any course can keep up with, and generic tutorials rarely fit your site, your stack or your commercial goals. Mentoring is the shortcut: live sessions with a senior SEO who has done the work across SaaS, ecommerce, hospitality, publishing and international brands, focused on your actual problems and your actual next moves.
Concrete deliverables, not vague promises.
- SEO strategy & prioritisation — audit your site and turn SEO overwhelm into a clear, focused plan of action
- Technical SEO — indexing, site structure, migrations and performance issues, made easier to understand and fix
- Content strategy — content that connects search demand, customer needs and commercial goals
- Cross-channel growth — working with PPC, paid social, PR, product and tech teams so SEO supports wider growth goals
- International & ecommerce SEO — helping complex, multilingual and ecommerce sites compete in the right markets
- AI search visibility — adapting SEO and content for AI Overviews, ChatGPT, Perplexity and other AI-led discovery
- YouTube SEO — improving video discoverability through stronger topics, titles, descriptions, search optimisation and channel strategy
- Tailored session plan, agreed actions and async support between sessions
- Suits individuals from beginner to senior, plus in-house marketing teams
My process.
- 01
Intro call
A short call to understand your level, your role, your site and what success looks like for you. No pitch, just scoping.
- 02
Tailored plan
I map out the topics, session structure and cadence that fit your goals, whether that's a single deep-dive or a multi-month programme.
- 03
1:1 sessions
Live video sessions on your real site, data and tools. Screen sharing, session notes and agreed next steps every time.
- 04
Async support
Between sessions you can send questions, share drafts and get feedback so momentum doesn't stall between calls.
Sarah has the ability to take very complex SEO and marketing topics and distill them down into very specific, understandable problem/solution actions, outlining a roadmap and prioritising what needs to be tackled in order to improve performance.
Pairs well with.
Common questions.
What is SEO mentoring?+
SEO mentoring is 1:1 upskilling with a senior SEO consultant, tailored to your current level and goals. Instead of a fixed course curriculum, sessions are shaped around your site, your role and the areas of SEO you actually need to get better at, from strategy and technical SEO to AI search and YouTube.
How is SEO mentoring different from an SEO course?+
An SEO course is a fixed, self-serve curriculum built for a broad audience. SEO mentoring is live, 1:1 and tailored to you. We work on your website, your team's real problems and your specific gaps, so what you learn is immediately usable, not generic theory.
Who is SEO mentoring for?+
SEO mentoring works for beginners who want a solid foundation, website and business owners who want to run SEO themselves, in-house marketers who have inherited SEO with no support, junior and mid-level SEOs who want a senior sounding board, and experienced SEOs who want a focused refresh on a specific area like AI search, YouTube or international SEO.
Do you mentor in-house marketing teams or just individuals?+
Both. I mentor individuals on a 1:1 basis and I run mentoring for in-house marketing, content and product teams who want to lift their whole SEO capability. Team engagements combine group sessions, tailored playbooks and 1:1 time with the SEO lead or owner.
What SEO topics can you mentor on?+
The seven core areas: SEO strategy and prioritisation, technical SEO (indexing, site structure, migrations, performance), content strategy, cross-channel growth with PPC, paid social, PR, product and tech, international and ecommerce SEO, AI search visibility (AI Overviews, ChatGPT, Perplexity) and YouTube SEO. Sessions can go deep on one area or cover a mix.
How are sessions delivered?+
Sessions are live over video call, usually 60 to 90 minutes, with screen sharing on your real site, data and tools. You get session notes, agreed actions and async support between sessions so questions do not have to wait for the next call.
Can you mentor specifically on AI search and YouTube SEO?+
Yes. AI search visibility (AI Overviews, ChatGPT, Perplexity, GEO) and YouTube SEO are two of the areas I get asked to mentor on most, both for SEOs adapting their skillset and for brands whose organic traffic is shifting away from classic Google results.
How long does an SEO mentoring engagement last?+
It depends on the goal. Some people book a single deep-dive session to unblock a specific problem, others work with me across three or six months to build capability, and in-house teams often set up ongoing monthly mentoring. I will recommend the shortest engagement that actually gets you where you want to go.
Ready to talk it through?
Book a 30-minute intro call and we'll scope something that matches your goals, timeline and team.