Technical SEO that clears the way for growth.

The usual causes are a noindex tag left in place, a canonical pointing at a different URL, the page being blocked in robots.txt, thin or duplicate content, weak internal linking so Google rarely finds the page, or the page simply being too new to have been crawled yet. You can work through the likely cause yourself with my free diagnostic tool at /tools/why-wont-my-page-index.

Crawling is Google discovering and fetching a page. Indexing is Google deciding to store it and consider it for search results. A page can be crawled perfectly well and still never be indexed, usually because Google judged it duplicate, low value or a near match for something it already has.

Crawl budget is how much crawling Google is willing to spend on your site. It genuinely matters for large sites, typically tens of thousands of URLs, heavy faceted navigation, parameter sprawl or frequent content changes. For a small brochure or blog site it is almost never the real problem, and chasing it is a distraction from indexing quality and internal linking.

Common signals are pages missing from Search Console page indexing reports, traffic falling without any content change, slow or JavaScript heavy pages that render late, the same content reachable on several URLs, or a recent migration or replatform. If more than one of those sounds familiar, a technical review will usually pay for itself.

Once a fix ships, Google has to recrawl and reprocess the affected pages. Small sets of pages often update within days, while sitewide template or architecture changes typically take several weeks to a few months to settle. Timing depends on how often your site is crawled, so no one can promise an exact date.

Yes. Assistants like ChatGPT, Perplexity and AI Overviews rely on content being crawlable, rendered server side where possible, cleanly structured and marked up with accurate schema. Fixing crawling, rendering and structured data makes your pages easier to quote. See /services/ai-search-geo if AI visibility is the main goal.

The SEO audit covers technical, content and competitor analysis together. This is a deeper, purely technical engagement for sites where crawling, indexing, architecture, rendering or performance is the bottleneck.

Most technical reviews run 2 to 4 weeks depending on site size, number of templates and how many markets are in scope. Larger ecommerce sites sit at the upper end.

Diagnosis and prioritisation are always included. Implementation support is optional, and I can either work alongside your developers or hand over ready-to-ship tickets.

Yes. Findings are written as dev-ready tickets with the issue, the evidence, the expected fix and how we will verify it after release.

Yes. Faceted navigation, product variants, parameter handling, pagination and crawl budget on sites with hundreds of thousands of URLs are a core part of this work.