YouTube SEO that drives website traffic and revenue.
YouTube is the world's second largest search engine. A focused YouTube SEO strategy ranks your videos for the searches your buyers are actually doing, sends qualified traffic to your website and turns YouTube search into a compounding revenue channel.
Rank for YouTube searches your buyers are already doing.
Your audience is searching YouTube for product reviews, how to guides, comparisons and brand research before they ever land on your site. YouTube SEO puts your videos in front of those high intent searches, then funnels that audience to your website through optimised descriptions, cards, pinned comments and end screens so YouTube becomes a measurable driver of traffic and revenue.
Concrete deliverables, not vague promises.
- YouTube SEO audit at channel and video level
- YouTube keyword research mapped to buyer search intent
- Video title, description and tag optimisation for YouTube search
- Thumbnail and CTR strategy to win the click
- Channel architecture: playlists, hubs and internal linking
- Cannibalisation fixes across overlapping videos
- Chapter, transcript and closed caption optimisation
- Website click through strategy: descriptions, cards, pinned comments, end screens
- Reporting tied to YouTube search rankings, website traffic and revenue
My process.
- 01
Audit
Full YouTube SEO audit of your channel, back catalogue and competitors, surfacing quick wins, traffic leaks and structural gaps.
- 02
Research
YouTube keyword research and topic mapping focused on the searches most likely to send qualified traffic to your website and convert.
- 03
Optimise
Rework titles, descriptions, tags, chapters, thumbnails, playlists and website click through paths. Fix cannibalisation and tighten channel architecture.
- 04
Measure
Track YouTube search rankings, impressions, CTR, watch time, click throughs to your site and revenue attributed to YouTube.
Having an outside perspective on our YouTube SEO really helped us identify gaps and internal cannibalisation that are hard to spot when you're in the thick of it. The clear guidelines and highlighted quick wins made it much easier to prioritise the work needed. The process was easy to understand, worked very well, and the support afterwards was excellent. I would absolutely work with Sarah Fitz again.
Where this work shows up.
Pairs well with.
Common questions.
What is YouTube SEO?+
YouTube SEO is the practice of optimising your channel and videos so they rank in YouTube search, get suggested alongside related videos and surface in Google video results. It covers keyword research, titles, descriptions, tags, thumbnails, chapters, transcripts, playlists and channel architecture.
How does YouTube SEO drive traffic to my website?+
Every optimised video becomes an evergreen entry point. Search-driven viewers click through from descriptions, pinned comments, cards and end screens to product pages, lead magnets and blog content, building a compounding source of qualified website traffic that you do not pay per click for.
Can YouTube SEO actually grow revenue?+
Yes. Ranking for high-intent YouTube searches (how to, best, review, comparison and product queries) puts your brand in front of buyers who are actively researching. That traffic converts to email signups, product sales and bookings once the video, description and on-site journey are aligned.
How long does YouTube SEO take to work?+
Quick wins on existing videos (titles, descriptions, thumbnails, cannibalisation fixes) often move within a few weeks. Building a fully optimised channel that compounds in search and suggested usually takes 3 to 6 months of consistent work.
Do you do YouTube keyword research?+
Yes. I research what your audience is actually searching on YouTube (and Google), map keywords to search intent and content format, and identify gaps where you can rank without competing head to head with bigger channels.
What is the difference between YouTube SEO and Google SEO?+
YouTube SEO optimises for YouTube's algorithm: watch time, retention, CTR, session duration and topical authority at the channel level. Google SEO optimises web pages for Google's index. They overlap, since YouTube videos increasingly appear in Google and AI search, so a joined up strategy outperforms doing either in isolation.
Can you fix YouTube cannibalisation across overlapping videos?+
Yes. Channels often have multiple videos targeting the same query, splitting watch time and confusing YouTube about which to surface. I audit your back catalogue, identify cannibalisation and recommend whether to consolidate, re-optimise or unlist.
Do you create the videos?+
No. Strategy, keyword research, optimisation, briefs and measurement sit with me. Production usually stays with your team or a creator partner, and I can recommend collaborators if needed.
Ready to talk it through?
Book a 30-minute intro call and we'll scope something that matches your goals, timeline and team.