Selected work highlights from 11 years across hospitality, e-commerce, travel, telecommunications, start up and more industries.
Joined as Senior SEO Manager to build the organic growth function from scratch across SEO, content, digital PR and social. Led SEO best practices and audits for a successful headless CMS migration, and designed an AI-first content strategy that turned ChatGPT into a top-three organic revenue channel.
Led SEO strategy across web and app for a global brand in eight languages. Focused on lower-funnel country and operator keywords, multi-language optimisation and conversion-focused improvements. Acquisition CVR moved from 5.9% to 9.1%, CTR from 2% to 3.2%, and €35k was saved in annual tooling.
"Led SEO for 3+ years across seven hotels and four gyms. Drove keyword research, competitor benchmarks, content strategies, local SEO and new hotel openings, plus the post-Covid re-opening search strategy."
Led SEO for a leading retailer's full site migration and online store launches in the UK and US. Hreflangs, subfolder architecture, on-page optimisation and a trends-led content calendar that synced paid and organic.
Part of the digital operations team that helped an electronics store scale from €1.8m to €3m in revenue. Assisted with two website migrations in two years without losing rankings, and built a long-tail blog strategy with stronger internal linking to lift category rankings.
I post regularly about SEO, AI search and the reality of running an independent consultancy.
