Senior SEO consultancy for brands that want clarity, not complexity
I help brands turn messy SEO problems into clear priorities and practical organic growth plans. From technical issues and content gaps to AI search and changing customer behaviour, I focus on what will actually move organic performance forward.
Not sure what you need in the world of SEO ? That's where I can help.
"Google isn't the only major search engine anymore.
If AI or Social Search can't find you, neither will a % of your future customers."
Sarah Fitz, Senior SEO Consultant
Commercial results
Organic search tied to revenue, not rankings alone.
By the numbers
Clients in the past 11 years across eCommerce, Travel, Start Up & more
Hands-on SEO experience at agency level, in house, at start ups & now as an SEO consultant
I drive growth across Search Engines, AI Search & Social Search
A senior SEO partner, for brands & agencies of all sizes
Diagnose the real problem
We start by working out where you actually stand and what is genuinely holding organic growth back, in plain English.
Prioritise what matters
You get a clear, ordered plan of the work worth doing, and permission to ignore the rest.
Grow across Google and AI search
Technical foundations and content built so buyers find you in Google, AI assistants and social search.
Having an outside perspective on our YouTube SEO really helped us identify gaps and internal cannibalisation that are hard to spot when you're in the thick of it. The clear guidelines and highlighted quick wins made it much easier to prioritise the work needed. The process was easy to understand, worked very well, and the support afterwards was excellent. I would absolutely work with Sarah Fitz again.
Sarah has the ability to take very complex SEO and marketing topics and distill them down into very specific, understandable problem/solution actions, outlining a roadmap and prioritising what needs to be tackled in order to improve performance.
Sarah was a pleasure to work with and always had a hands-on, logical approach to SEO strategy and priority. It's so refreshing when you work with someone who always has their eyes on data, knowing what's working and what's not and takes a smart and quick approach on how to react. She has such a strong skill set on all things organic.
Sarah is exceptional when it comes to all things SEO. During my time working with her, my knowledge of SEO grew tenfold. With Sarah's guidance, I was able to use all of the relevant tools, carry out keyword research, on-page optimisation & more which in turn drove on organic performance for multiple clients.
Recent posts
Practical takes on SEO, AI search and building organic growth that compounds.
Can AI Write Your Whole Website? Yes. Should It? Absolutely Not!
In August 2026, Anthropic announced it was adding invisible watermarks to Claude-generated text. It’s a timely reminder that AI-written content is becoming easier to identify, but the bigger issue is what happens when businesses let AI do too much. Here’s where AI-generated website content can start hurting SEO, trust and conversions, and how to use it without losing the human touch.
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Why Is My Brand Not Showing Up In ChatGPT?
If your brand is missing from ChatGPT recommendations, the problem may come down to five things: Clarity, Consistency, Authority, Accessibility and Trust. Here are seven areas to check to help AI tools understand & recommend your brand.
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What Ex Love Islanders Teach Us About Staying Relevant In Search
The Love Island villa hands every Islander a search spike for free. What they do with it decides whether they end up as the next Molly-Mae or forgotten by October. Keep reading to see who I'm backing to win off the back of the 2026 series & 3 things your brand needs to do to stay visible & relevant.
Read more →Tell me what's not working.
You don't need to know which SEO service you need. Book a 30 minute call, tell me what's happening, and I'll help you work out the right next step.
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