Local SEO that wins the map and the click.
Local SEO for single-location businesses, multi-location brands and service-area operators. Google Business Profile optimisation, local pack visibility, reviews, citations and local landing pages built to convert nearby searchers into customers.
The local pack is the new homepage.
For most local intent searches, the map and top three GBP listings sit above the classic organic results, and often above AI Overviews too. If your Google Business Profile is misconfigured, your reviews are thin or your location pages are weak, you're invisible to the customer with cash in hand. Local SEO fixes the fundamentals — profile, proximity signals, reviews, citations, schema — and pairs them with a proper technical audit so the whole site supports the local strategy, not just the map pin.
Concrete deliverables, not vague promises.
- Google Business Profile audit and optimisation
- Category, services and attributes strategy
- Local citation audit and NAP consistency cleanup
- Review generation strategy and response framework
- Local landing pages built to convert
- Multi-location architecture and internal linking
- LocalBusiness and Service schema markup
- Local pack and Maps rank tracking with monthly reporting
My process.
- 01
Discover
Audit your GBP, local competitors, citations and current local pack visibility across every target location.
- 02
Optimise
Fix categorisation, services, attributes, photos and posts. Clean up NAP inconsistencies across the web.
- 03
Build
Ship or rewrite location and service pages with the right schema, internal linking and conversion elements.
- 04
Measure
Track local pack rankings, map impressions, calls, direction requests and revenue per location month over month.
Where this work shows up.
Pairs well with.
Common questions.
Do you work with single-location and multi-location businesses?+
Both. Single-location work usually centres on Google Business Profile, reviews and a strong local landing page. Multi-location work adds location page architecture, bulk GBP management, local schema at scale and reporting per store.
How long until I see results in the local pack?+
GBP wins can move in weeks — categories, services, photos, reviews. Ranking in the local pack for competitive terms and pulling map impressions up sustainably usually takes 3–6 months of consistent work.
Do you handle Google Business Profile management ongoing?+
I set up the strategy, optimise the profile, fix categorisation and build the review and posting cadence. Day-to-day posting and review replies usually sit with your team or a VA — I'll train them and audit quarterly.
What about service-area businesses without a storefront?+
Fully supported. We'll configure GBP service areas correctly, build out service + location landing pages, and focus on citations and reviews since you can't rely on a physical address for proximity ranking.
Ready to talk it through?
Book a 30-minute intro call and we'll scope something that matches your goals, timeline and team.