Generative engine optimization for the AI search era.
A generative engine optimization (GEO) strategy for brands who want to be the source AI search engines reach for, not the one they paraphrase past.
GEO vs SEO, and why both still matter.
What is generative engine optimization? It's the work of earning citations inside AI search results. When a buyer asks ChatGPT or Perplexity for a recommendation, three or four brands get cited and the rest don't exist. GEO and SEO share the same foundations, technical health, entity clarity and credible content, but AI search optimization adds new signals: structure, source quality and how clearly your content answers a specific question.
Concrete deliverables, not vague promises.
- AI search visibility baseline across ChatGPT, Perplexity and AI Overviews
- Priority prompt and query mapping for your category
- Entity and brand strategy for LLM training and retrieval
- Content restructuring for citability (formats, schema, sources)
- Technical setup: llms.txt, structured data, content APIs
- Brand mention and citation monitoring
- Quarterly trend tracking as AI search evolves
- Team training on what GEO is and isn't
My process.
- 01
Baseline
Measure where you currently appear (and don't) across the major AI search surfaces for your priority queries.
- 02
Map
Identify the 50–100 prompts that matter most to your buyers and where the citation opportunities are.
- 03
Optimise
Restructure existing content for citability, brief new content for gaps, and tighten entity signals across the site.
- 04
Track
Monitor citation share, brand mentions and referral traffic from AI surfaces. Iterate quarterly.
Global Mobile Top-up
Cited across AI search for category-defining queries
Built a GEO programme that turned a global mobile top-up brand into a default citation source across LLM-powered search.
See full portfolioCommon questions.
What is GEO?+
Generative Engine Optimisation. It's the work of getting your content cited by AI search engines like ChatGPT, Perplexity, Google AI Overviews and Claude. It overlaps with traditional SEO, but the signals, formats and measurement are different.
Is this just SEO with a new name?+
No. Traditional SEO optimises for ranking in a list of 10 blue links. GEO optimises for being the source an LLM cites in a synthesised answer. That changes content structure, schema priorities, entity strategy and how you measure success.
How do you measure AI search visibility?+
A mix of prompt-tracking tools, manual sampling of priority queries across ChatGPT/Perplexity/AI Overviews, and brand-mention monitoring. I set up baseline measurement before any optimisation so we can prove what moved.
Is it too early to invest in this?+
AI search referrals are still small but growing fast, and the brands earning citations now are building a moat. Early movers tend to compound visibility before competitors notice.
Ready to talk it through?
Book a 30-minute intro call and we'll scope something that matches your goals, timeline and team.