Editorial SEO copywriting that earns its rankings.
Search-led editorial writing, landing page copy, pillar pages and AI-search-ready articles. Written by an English Literature graduate and former journalist who has spent the last decade writing for marketing and SEO publications, not by a prompt. It does its best work when it sits inside a content strategy that has already decided what's worth owning and why.
AI-generated sludge ranks for nothing. Editorial craft still wins.
Google's helpful content systems, E-E-A-T signals and AI search engines like ChatGPT and Perplexity all reward the same thing: original, well-structured, genuinely useful writing with a clear point of view. Editorial copywriting is how you earn rankings, citations and the kind of brand trust that turns a reader into a customer. Templated AI output does the opposite.
Concrete deliverables, not vague promises.
- SEO landing page and service page copy
- Long-form editorial articles and thought leadership
- Pillar pages and cluster content
- AI-search-optimised articles with citation-ready structure
- Content refresh and rewriting of underperforming pages
- Brand voice and tone-of-voice development
- Editorial editing and line-edits on in-house drafts
- Meta titles, descriptions and on-page copy polish
My process.
- 01
Brief
Search intent, target queries, audience, brand voice and the commercial job the piece has to do.
- 02
Research
Primary sources, SERP analysis, expert quotes and original angles that make the piece worth citing.
- 03
Draft
Editorial-quality draft, structured for readers, Google and AI answer engines from the first line.
- 04
Refine
Two rounds of revisions, internal links wired in, metadata polished and ready to ship.
B2B SaaS
Editorial pillar content lifted organic-led pipeline
Rewrote 12 top-funnel articles with a journalism-led editorial standard. Average position improved across the cluster and the pieces started earning citations in AI answer engines within 90 days.
See full portfolioCommon questions.
Do you write with AI?+
AI is useful for research, outlines and stress-testing arguments. It is not useful for unedited publishing. Every piece I deliver is researched, structured and written by me, with AI used where it genuinely speeds up the work and never as a shortcut on craft.
How is this different to hiring a generalist copywriter?+
I write from an SEO-first brief: intent, SERP shape, internal links, entities, citation-worthy structure for AI search. You get editorial quality that also has a job to do in search, not pretty copy that ranks for nothing.
Can you match our existing brand voice?+
Yes. I work from your existing tone-of-voice guide, sample content and product positioning. If you don't have one yet, I can build a lightweight voice guide as part of the engagement.
Do you offer one-off articles or only retainers?+
Both. One-off pillar pages, landing pages or article packs are available as scoped projects. Ongoing editorial support sits inside a monthly retainer.
Ready to talk it through?
Book a 30-minute intro call and we'll scope something that matches your goals, timeline and team.