SEO migration support that protects what you've built.
Replatforms, website migrations, redesigns, domain changes and consolidations. Planned, specced and QA'd by someone who's run dozens, so your rankings, redirects and revenue come through intact.
Why website migration SEO is the riskiest day in your year.
A migration touches every page, every URL and every signal Google has learned about you over years. Done well, you barely notice. Done badly, you lose 40% of traffic in a week and spend a year clawing it back. The difference is almost always preparation, a proper SEO migration checklist and pre-launch QA.
Concrete deliverables, not vague promises.
- Pre-migration SEO audit and risk assessment
- URL mapping and redirect spec (1:1, not many-to-one)
- Staging environment SEO QA
- Template, schema and metadata specs
- Internal linking preservation plan
- Pre-launch and launch-day checklist
- First-90-days monitoring and triage
- Post-launch report and recovery roadmap
My process.
- 01
Plan
Map the current site, assess risk and write the SEO spec the dev and content teams will work from.
- 02
Prepare
Redirect mapping, staging QA, metadata and schema specs, and a launch-day checklist.
- 03
Launch
On-call through launch week. Verify redirects, monitor crawl errors and triage anything that breaks.
- 04
Recover
Daily monitoring for the first 30 days, weekly for 60 more. Address regressions before they compound.
E-commerce / Electronics
Replatform delivered without ranking loss
Led the SEO workstream on a major e-commerce electronics replatform. Held organic traffic flat through launch and grew it within 6 weeks.
See full portfolioWhere this work shows up.
Pairs well with.
Common questions.
When should you bring an SEO into a migration?+
As early as humanly possible, ideally before the new platform is even chosen. Most migration disasters happen because SEO is consulted after URL structures, templates and CMS decisions are locked in.
Do you handle replatforms, redesigns and domain changes?+
Yes. The principles are the same: protect what's ranking, plan redirects properly, preserve internal linking and crawl budget, and monitor obsessively in the first 90 days.
What's the typical traffic impact?+
A well-planned migration should hold within a few percent of pre-launch traffic and recover within 4–8 weeks. A poorly planned one can lose 30–60% and never fully recover.
Do you work with our dev team or replace them?+
Work with them. I write specs, review staging, run pre-launch QA and own the SEO checklist. Your devs build it.
Ready to talk it through?
Book a 30-minute intro call and we'll scope something that matches your goals, timeline and team.